ClassKite
So, you’ve decided to start your own children’s activity business. You filled out the legal paperwork so that your business is officially incorporated. You put down a deposit for the location, started recruiting prospective hires for your team, and began gathering equipment. Now the important part. How do you find customers? Better yet, how do […]
“From the very beginning, we bucked tradition. When the experts said that something was “always done” in a certain way, we’d do it our way, which was sometimes the very opposite.” Paul Newman The first time I ordered leotards for our gymnastics program, I Googled “design your own leotard.” A few companies popped up and […]
Get a free process map example to help grow your business! Are you working in your business, or are you working on your business? When you’re working in your business, you’re answering phone calls from parents at 5 in the morning, chasing after your staff to complete their tasks, and checking in with your team […]
As children’s activity providers, we have unique solutions to everyday problems. However, we rarely get to collaborate and see how others solve those problems. Last weekend we went to the Recreational Director Summit held by Ali Stoffels at Rec Gym Pros. Twenty-eight passionate directors and managers sat together to brainstorm, collaborate, and learn from one […]
Ever since Congress passed the New Tax Code in December 2017, everyone has been wondering how the changes would actually impact them. In early 2018, I had the opportunity to meet with with several Senators and Congress members at the largest ever small business summit in Capitol Hill. The small business owners present tried to […]
We all do online research before we make a major purchase, and parents purchasing classes for their kids are no different! Even if you don’t take payments online, your website still represents your brand. When your customers come to your website, they should be able to easily find out who you are, what you are […]
Organize your employee files and send the Dept of Labor and IRS packing when they come to double check your paperwork Let’s talk about staff paperwork. Yes, I can hear you groaning in the background. Paperwork is no fun. I finally got serious about my employee files the day I got a letter from the […]
Get a free employee handbook template to help grow your business! A well-written company employee handbook sets expectations for your team and protects both you and your staff. But writing one from scratch is a daunting task, so we’ve done the hard work for you! Use this handbook to:
If your program isn’t filling up as much or as quickly as you want, it may be time to revisit your customer profile. Understanding your customer needs will help you shape your program and your messaging. This way, you can give your customers what they want. And your customers will learn to rely on you […]
Why I decided to trademark my business nameTM A few years ago, I took a specialty business course at LaGuardia College in Queens, NY. It was a specialty course, designed to give small business owners an overview of how to manage each aspect of their business. Over the course of the semester, I learned the importance […]