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Business

5 Things Parents Expect to See on Your Website

We all do online research before we make a major purchase, and parents purchasing classes for their kids are no different!  Even if you don’t take payments online, your website still represents your brand.  When your customers come to your website, they should be able to easily find out who you are, what you are […]

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Business

How a $13,000 fine finally got me to take my employee files seriously

Organize your employee files and send the Dept of Labor and IRS packing when they come to double check your paperwork Let’s talk about staff paperwork. Yes, I can hear you groaning in the background. Paperwork is no fun.  I finally got serious about my employee files the day I got a letter from the […]

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Business Resource Staffing

Free Download: Your New Employee Handbook

A well-written company employee handbook sets expectations for your team and protects both you and your staff. But writing one from scratch is a daunting task, so we’ve done the hard work for you! Use this handbook to: Let employees know how to get help and succeed in their roles, Ensure key company policies are […]

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Business

Fill Your Program by Defining your Customer

If your program isn’t filling up as much or as quickly as you want, it may be time to revisit your customer profile. Understanding your customer needs will help you shape your program and your messaging. This way, you can give your customers what they want. And your customers will learn to rely on you […]

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Business

How do trademarks protect my business?

Why I decided to trademark my business nameTM A few years ago, I took a specialty business course at LaGuardia College in Queens, NY. It was a specialty course, designed to give small business owners an overview of how to manage each aspect of their business. Over the course of the semester, I learned the importance […]

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Business

Proactive Tax Planning – Make April Less Anxiety-Inducing

Don’t Mess with the IRS I’ve learnt the hard way that it’s “Best not to Mess with the IRS!” After more than one tax issue, and tired of the exhaustion from last minute cramming, I finally came to the realization that I needed to be proactive and organized with my tax planning. Recently, I’ve started reviewing […]

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Business

How to Get Parents to Stop Disrupting Class

As educators, sometimes students are the easiest part of class management. Don’t get me wrong… managing students is no simple feat. However, managing disruptive parents is much more complicated. We went through a multi-step process to get parents to stop disrupting class. After one month of implementation, we were able to greatly reduce the number […]

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Business

Save Money and Budget Effectively

Tracking Expenses Hopefully you have all created a preliminary budget before your season started. Things like how much will rent, utilities, repairs and maintenance, salaries etc cost you (if not check out this article here.) Now hopefully you are also tracking your expenses to see how much you are actually spending (if not check out this great […]

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Business

Finding Your First Customer

Starting a new program begins with understanding your customer. In order to survive as a business we are going to need customers and you will need to figure out what is valuable to them so that you can provide them with a service that they are willing to pay for. So the first thing you […]

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Business

Introducing ClassKite

Welcome to ClassKite, a site to find articles and resources to help you successfully run your kids’ gym business. My name is Mina Marsow. I am a native Brooklynite and an entrepreneur that is passionate about education, wellness and community. I founded Prospect Gymnastics in March of 2014.